As a writer, photographer, and social ecologist with a master's degree in environmental studies from Yale University, I enjoy conveying complex ideas and messages to audiences through beautiful imagery and powerful words. I am a passionate and engaging public speaker, and I will create opportunities to present Last Days of the Great Ice to live audiences everywhere. I have also done, or will do, the following to promote the book:
1. I have retained a professional social media expert for Last Days of the Great Ice. Working in concert with my brand marketing consultant (see # 3 below), at the appropriate time we will officially launch a targeted multi-pronged book promotion and publicity campaign.
2. I have already built this Last Days of the Great Ice website and will convert it into a promotional site as soon as the book project is placed.
3. I have also retained a brand marketing expert consultant with whom I will work to develop a targeted and effective online author/photographer/expert presence. I will use both my personal website, and when it goes public, will use the Last Days of the Great Ice website, to showcase the project.
4. I am also engaging all of my professional and personal networks and will leverage them to help promote the book.
5. I will partner with organizations whose missions will be advanced by Last Days of the Great Ice. A perfect example is The World Wildlife Fund, which has identified The Last Ice Area and is working with Inuit organizations, communities, and governments in Canada and Greenland to plan for the future of this region. Last Days of the Great Ice will be a perfect complement to the work they are doing. Recently The Pew Charitable Trusts launched their Protecting Life in the Arctic program and identified Traditional Knowledge and The Arctic Environment as a major focus. Greenpeace has also launched a campaign to save the Arctic and is working on creating an Arctic Sanctuary. Last Days of the Great Ice will be a perfect complement to the work of these organizations as well.
I am reaching out to personal contacts at UNESCO, the Smithsonian National Museum of Natural History, and the American Museum of Natural History in New York. I am also in contact with many other organizations in the United states, Canada, and around the world that will benefit from such a partnership.
6. Last Days of the Great Ice has the power to reach broad audiences and motivate them to care and take action. In order to amplify the book's message, I am speaking with my colleague Philippe Laumont about creating a powerful photographic exhibit. Exhibits educate, thrill, and motivate people. Viewing original photographs is an intimate and powerful experience, and exhibits elicit an emotional response in viewers in addition to educating them.
7. I continue to lead photographic expeditions to the High Arctic and directly engage the audience for this book.